Viewing posts tagged dracula
Dismembered Bits and Pieces of an Introduction;
A Fingerpost Pointing in Various Directions, Some Wiser to Travel Than Others
It would be obvious and banal to repeat the observation, employed by every hack journalist tasked with writing some bit of Dracula fluff, that “the Count will never lie down”. Similarly, it would be obvious and banal to liken the spread of Dracula around the world and throughout culture to the exponential, viral expansion of vampirism that would ensue if vampires were actually real. It would be no more than stating the fact that Dracula is a successful commodity or brand. That is what successful commodities or brands do. They reproduce. Seemingly without human input and out of human control, to the point of threatening people. They seem to do this despite the fact that their reproduction is actually a result of human production. As with vampires, commodities are reproduced by the parasitism upon, and negation of, the human subject. Capital is the vampire battening on us, as Marx saw. Commodity production hollows people out. Capital expands as humanity shrinks. The similarity between the viral commodity and Dracula is a tautology, since it has been so successful precisely because it ...
The literature of terror is born precisely out of the terror of a split society and out of the desire to heal it.
- Franco Moretti