Pop Between Realities, Home in Time For Tea 37 (Sandman)
It is in some ways difficult to quite articulate why Neil Gaiman is good. Clearly he is. Even if I wasn’t fond of his writing, and I am, I’m not the sort of critic who is going to try to reject the volume of acclaim that Gaiman’s work has gathered. (Heck, I’ve contributed to it.) But despite all of this it’s maddeningly difficult to figure out what it is about him that makes him so substantial and important.
He is not so much the first of the British Invasion comics writers as he is the middle of them. The forefather, Alan Moore, had made the jump to DC some years before. His arrival coincided with Jamie Delano’s and Grant Morrison’s, with a later wave still to come consisting of Peter Milligan, Garth Ennis, and, finally, Warren Ellis and Mark Millar whose British careers didn’t even start until after Gaiman had broken out in the US. In this regard he is, by and large, typical of the style. He’s probably the most successful of them, although Millar’s savvy in making creator-owned comics with the intention of having them turned into films needs some acknowledgment, and Grant Morrison seems perpetually on the brink of some film breakout or another. But much of this comes down to his skill at the business of writing – Gaiman is adept at working different media and at catering to a loyal fanbase. (Indeed, I’d argue that very little of what he’s written since American Gods has been as good as the highlights of his pre-American Gods career, largely because after the success of American Gods he started writing primarily for his built-in audience and not pushing himself)
Much of what constitutes Gaiman’s style is borrowed from Alan Moore, and the comparison does Gaiman few favors. Moore’s work is more complex and enlivening, and almost any time they’ve shared the same genre and approach I’d argue that Gaiman comes off as the poor imitation, turning out a slightly more populist version of the same techniques. But even here the line of argument contorts oddly. Yes, Gaiman comes off as the Alan Moore protege that he, as a matter of empirical fact, is. But on the other hand, some of Gaiman’s early work, most particularly his first collaboration with Dave McKean, Violent Cases, prefigures Moore’s work in the 90s just as much as Swamp Thing prefigures Sandman.
A cynical approach would suggest that Gaiman’s major innovation was his realization that goths and geeks had a significant overlap that nobody was marketing adequately too. Indeed, even a less cynical approach might acknowledge this – it’s something that Doctor Who was sniffing the edges of in the latter days of the Cartmel era – as a significant move. Indeed, there’s a book to be written about the transformation of geek culture in the early 1990s, and though the episodes themselves had too small an audience to be a major part of that, the Cartmel era was certainly in step with it.…