America a Prophecy 5: The Goo-Goo-Googly Eyes
Once again, we return. This is the fifth part of an annual blog series analyzing the worst comic strip ever made. Previous installments include Exegesis, The Devolution of the Funny Pages 1895-2022, The Only Thing that Stops a Bad Guy with an Emotion is a Good Guy with an Emotion, and, last year, the rather more succinctly titled Rose. But this year, let’s start at the beginning.
Billy DeBeck was born in Chicago in 1890, the son of a newspaperman turned office-worker for the meatpackers Swift & Company. He went to art school, dreaming of becoming a modern day Dutch Master, drew cartoons to make ends meet, and quickly determined that he liked having ends meet and so kept at it. He worked his way up to prominence, starting in a short-lived Chicago entertainment paper called Show World and moving his way through regional papers like the Youngstown Telegram and the Pittsburgh Gazette-Times before finally returning to Chicago to join the Chicago Herald where he launched a strip called Married Life in 1915. This caught the eye of William Randolph Hearst, who, according to legend, bought the Herald purely to acquire the cartoonist. One suspects this legend was spread by DeBeck himself, who was adept at talking himself up—another story says that when World War I ended DeBeck rode through Chicago upon a white horse before falling asleep on the desk of feared editor Arthur Brisbane. Brisbane chased him out in the morning, only to have him return shortly thereafter and interrupt a meeting to fish his socks out of Brisbane’s dictating machine.
It was just seven months after this, on June 17, 1919, that DeBeck launched the work that would come to define his life. Initially titled Take Barney Google, For Instance, it was, like Married Life, fundamentally a comedy about domestic relations, only spun to render it suitable for the sports page upon which it was published. Its title character was a sports fan beleaguered by a disapproving wife.
DeBeck gradually refined the strip, most obviously the name, which shortened to simply Barney Google. He also reworked the visual appearance of the title character, who steadily diminished in size so as to play up his pathetic nature, especially in contrast to his wife, who now dominated him physically as well as emotionally.
It was not until 1922, however, that the strip truly took off in popularity. The turning point came in July, when DeBeck began a storyline focused on Barney Google’s unexpected acquisition of a horse named Spark Plug. Nominally a racehorse, Spark Plug was a scrawny wreck decked out in a massive blanket with his name scrawled on the side—a solid design that manages to be funny from his first appearance, a concluding panel in which Barney enthusiastically phones his wife to inform her that “all our troubles are over now, sweet woman—I gotta race hoss!” as Spark Plug stands behind him, plainly a hilarious disaster in waiting.
DeBeck milked the gag, penning an extended storyline—an oddity in comics at the time—in which Barney scrambles to get money to enter Spark Plug in the Abadaba Handicap, then to train him, and finally, a full month after his debut, to race him.…