Flying Was The Best Bit (The Last War in Albion Part 42: The Origins of Captain Britain)
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This is the second of ten parts of Chapter Seven of The Last War in Albion, focusing on Alan Moore’s work on Captain Britain for Marvel UK. An omnibus of the entire is available for the ereader of your choice here. You can also get an omnibus of all seven existent chapters of the project here or on Amazon (UK).
The stories discussed in this chapter are currently out of print in the US with this being the most affordable collection. For UK audiences, they are still in print in these two collections.
Previously in The Last War in Albion: Marvel Comics traces its origins back to 1939, but in its modern incarnation dates to 1961 when Jack Kirby and Stan Lee created The Fantastic Four and a string of further hits. By the 1970s, however, Marvel had largely moved on to its second generation of talent.
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Figure 313: As was the norm for debuts of British comics, the first issue of The Mighty World of Marvel featured a free and thoroughly lame gift. |
As part of this corporate expansion, Marvel decided to look into foreign markets, specifically the United Kingdom. Short of Odhams’ Power Comics line that gave Steve Moore his comics industry breakthrough, Marvel comics had no official UK distribution, famously arriving as ballast on ships that was then sold off in an entirely unlicensed and functionally unregulated market that made following individual series difficult. In 1972, three years after Odhams was absorbed by IPC and dropped the Marvel license, Marvel decided to take matters into their own hands by creating a UK-based publisher that would distribute Marvel work for the UK comics market. Recognizing that the British and American comics markets were fundamentally different media, with the UK dominated by weekly black and white anthologies as opposed to the monthly color comics featuring a single story of the US market, Marvel UK kicked off its line at the end of September with The Mighty World of Marvel, an anthology that initially featured Spider-Man, the Fantastic Four, and the Hulk. Five months later they added Spider-Man Comics Weekly to the line-up, bringing Thor and Iron Man to the UK market as well.