Doctor Who Online, Sebastian J. Brook, and the Defrauding of a Community
This piece has been updated twice since it was first posted.
IF YOU HAVE BEEN A VICTIM OF DOCTOR WHO ONLINE’S FRAUDULENT MARKETING PRACTICES, PLEASE CONTACT UK TRADING STANDARDS VIA CITIZEN’S ADVICE.
This isn’t a particularly pleasant post, I’m afraid, but it’s an important one. I’ve spoken occasionally about the fact that it’s vital for freelance creators to be open about where their money comes from and how much they make, and especially to be vocal when someone rips them off. Today we have a case study in why that is: a high profile Doctor Who fansite that has been around for nearly twenty years, and that is serially defrauding members of the Doctor Who fan community by offering expensive advertising on the back of false promises, and that has gotten away with it largely because until now, nobody had actually reached out to the site’s victims and collected their stories.
The site is Doctor Who Online, run by Sebastian J. Brook. It’s a longstanding site, founded in 1996. They have an active forum and over 100,000 Twitter followers. Their podcast is up to its 349th episode. And the site is, in practice, a front for a series of breathtakingly fraudulent business practices designed to rip off small and independent business owners.
What follows is an explanation of how Doctor Who Online’s fraud operates, and a compilation of the evidence I have gathered demonstrating that this is standard business practice for the site. Although I am not a legal expert by any means, it is my sincere belief that the site’s business practices, as documented below, constitute fraud by false representation under UK law.
I would strongly and emphatically recommend against purchasing advertising from Doctor Who Online, visiting their site, participating in their community, or supporting any of their numerous affiliated businesses, which include mobile app development (generally $2.99 news apps that seem to scrape the RSS feeds of actual content creators, based on their app pages) and a variety of auxiliary sites.
But more than that, I would recommend spreading the word. Brook has, for years now, functioned as a predator within the Doctor Who fandom, victimizing literally hundreds of fans who run small businesses. He has been able to do this because it was not widely public knowledge that his site was a scam. By spreading the word, you help make it less likely that his next victim will be caught unaware.
If you have been a victim of this scam, meanwhile, I am told that the most obvious people to contact would be UK Trading Standards.
The Scam
Brook’s scam follows an extremely well-rehearsed and consistent path. He contacts small businesses with products that might be of interest to Doctor Who fans and offers them advertising on his site, claiming that his users have been requesting content along those lines. Contact is generally made via Twitter, with a pitch describing supposedly discounted rates, although I see no evidence that any ads have ever been sold at the supposed “full” rate.…