A Few Random Notes on Self-Publishing
I just spent most of today fighting with book formatting for a thing I’ll talk about in good time, which led me to dust this set of notes I drew up off for your reading pleasure. Because occasionally people have asked me for advice about self-publishing. Which is funny, because it assumes I know what I’m doing, which I don’t, but here, at least, are some things I used to not know that I have since learned.
1) Recognize that everyone will assume you are an unprofessional git. This is potentially true, but equally, may well not be. It doesn’t matter. You’re self-publishing, which means you couldn’t get a real publisher, which means you must suck. Never mind the myriad of sane reasons to self-publish and the fact that you might just be working in a niche market where the overhead of professional publishing renders your book financially unsound. You’re a hack because you’re self-publishing. Therefore almost everything you do has to be done with the knowledge that this is how people see you.
2) There is shit you have to pay for. You cannot edit your own book. You just can’t. Nor can you give it to a friend to edit unless that friend is a professional editor or at least should be. Just having been an English major isn’t enough. My main two copyeditors are a professional editor and a former student whose work I was particularly impressed by. I have many, many friends with English degrees, graduate and undergraduate, who I would not let near my prose in a million years. That said, if you can work with a fan or friend who will subsidize the cost out of love for you or your work, it helps.
3) Your editor is right. I know. You loved that line. You thought it was brilliant. Tough. Your editor is right. Your editor is always right. This is, in fact, the primary thing to look for in hiring an editor: that they will always be right. You want someone you will grudgingly defer to every time. You’re allowed some raging against the dying of the light – I routinely mark things as “leave this as I wrote it, but also leave this comment in place so I can meekly change it back next round of edits.” My editor pretends to allow me dignity. It’s very nice of her. But frankly, the number of times you overrule your editor should be miniscule if you have a good editor. This requires you to be careful in choosing your editor. But it’s the key trait – that they will be someone who is always, obnoxiously, right.
4) You probably can’t do your own cover design. You can probably buy some stock photo or something and slap some writing on it, but your cover will look like shit and everyone will know that you’re a self-publishing hack the moment they look at your book. Pay an artist real money. Again, a fan or friend is ideal, but make sure they’re good at it, and more to the point good at the style you want out of them.…