Welcome to Night Vale – “The Librarian” Review
Have you listened to Welcome to Night Vale? It’s a podcast. That doesn’t explain it. Podcasts are usually chat shows – Night Vale is a dramatic presentation, in the form of a talk radio show, presented by a chap we eventually find out is called Cecil Palmer (played by Cecil Baldwin). It is set in a small desert town called Night Vale, a place where every conspiracy theory is openly acknowledged to be true. I tried to condense it to a two-word pitch the other day, and the best I could come up with with was “Innsmouth FM”. A four-word pitch would be “Innsmouth FM. With jokes.” Mind, they distance themselves from Lovecraft, pointing at plenty of other contemporaneous weird fiction authors, who are less massive racists, as influences. As a writer, what I admire most about it is its ability to change tones so rapidly and yet so completely, between the comedy and the horror, without either undermining the other. It has a highly enthusiastic and growing fanbase, gained through word-of-mouth rather than any marketing-led push. A lot of it is that it it’s an ideal fit for tumblr’s combination of humour and politics. But it still seems pretty amazing for it to go from nothing to a small media franchise just through personal recommendations. Even more amazing for this to happen in a format – the audio drama – that is new to most of the listeners. It really is that good.