A Red and Angry World (Book Three Part 2: Morrison’s Style, The Coyote Gospel)

Previously in The Last War in Albion: Morrison’s first assignment from DC, the biggest in their career, was to revitalize the all but forgotten character of Animal Man, which they set about doing according to a template originated by Moore on Swamp Thing. But this was not the whole story.
There is a red and angry world… red things happen there. The world eats your wife, eats your friends, eats all the things that make you human. And you become a monster. And the world just keeps on eating.—Alan Moore, Swamp Thing
These Moore riffs existed, after all, in a comic where Animal Man treats superheroing as a job to support his family, musing on ways to increase his profile. Joining the Justice League International is mooted as a plausible option, but he reacts to his wife’s suggestion that the Outsiders might be more his speed with horror, saying that they’re “almost as bad as the Forgotten Heroes. I’m trying to get away from all that nohope stuff.” This is both sly metafictional commentary on the order of precedence within the DC Comics line and a clever vision for what superheroing is. Neither of these have any precedence in Moore, whose “superhero as ordinary person” riff in Miraceman never got bogged down in questions like how Michael Moran paid the rent. And they do have analogues in Morrison, who works with similar ideas in Captain Clyde and Zenith.
Similar examples abound. A scene where Animal Man briefly meets a distracted Superman who compliments the big A on his costume before flying off to rescue a plane, a riff where Animal Man signs an autograph for a kid who’s immediately disappointed he’s not Aquaman, and a repeated tendency to entertain himself by giving Animal Man weird powers from random animals instead of, as Dave Wood typically did, finding some excuse to put him near a tiger or something. Morrison even gets a cliffhanger set piece out of this, with Animal Man getting his arm ripped off in a fight and regrowing it with the power of earthworms. (And being Morrison, they then have Animal Man express a degree of confusion and horror at how weird this is.)
Perhaps more to the point, however, while Morrison uses many of Moore’s techniques and approaches, they use them as tools, not as basic modes of operating. Morrison throws in portentous narration, but they’re not as good at it as Moore, never capturing his poetic lilt, and they clearly recognize it, using it purely for Bwana Beast’s narration instead of as a core structural element of entire issues. Morrison writes Berger the Moore riff they know she’s looking for, but the result is clearly Morrison doing Moore as opposed to a Moore imitation with no further character or elements. It is perhaps most impressive against the backdrop of Veitch’s Swamp Thing and Delano’s Hellblazer, managing both to land closer to a successful Moore imitation than either and to more successfully do its own thing.…