Myriad Universes: Malibu Star Trek: Deep Space Nine – The Early Days
In late Summer, 1993, Malibu Comics launched the official Star Trek: Deep Space Nine tie-in series.
I freely admit I’m not a comics scholar so I could be wrong, but this has always struck me as a surprisingly and fascinatingly unorthodox partnership for a franchise as big as Star Trek. Except for the very earliest days of tie-in comics all the way back in the mid-1960s, Star Trek has thus far been very careful to only court the “Big Two” comics publishers, namely DC. And even then, Gold Key was not some random upstart imprint: Cheap as they might have been, they made their name on doing all the comic book tie-ins for all the big franchises of the day: Scooby-Doo, Looney Tunes, the Disney stuff that wasn’t handled by the European division, and yes, Star Trek. That kind of thing was utterly Gold Key’s wheelhouse. Malibu Comics, by severe contrast, was a small, rather fiercely independent imprint, and one that had cultivated an image of doing more idiosyncratic and experimental projects targeting a more niche audience.
It was Malibu, in fact, that published a lot of the US Manga Corps output, that being a handful of *super* hardcore American manga fans more or less led by Ben Dunn who made it their mission in life to translate and localize some of the more eccentric output of the Japanese comic industry for US audiences, or adapt some of the then-current anime hits to a manga style if adaptations did not already exist. Indeed, the most notable Malibu-published US Manga Corps project of this period was none other than Project A-ko, which we might take a look at next season if we have time, simply for the sheer charming ridiculousness that stems from reading Project A-ko as contemporary of Star Trek: Deep Space Nine. But the mere existence of US Manga Corps under the banner of Malibu Comics reveals a lot about how truly strange this license really was: This is still before the 90s otaku boom in the United States led by the triple threat of Ranma 1/2, Dragon Ball Z and Sailor Moon (although that wave was on the verge of cresting in 1993, and indeed Project A-ko would be a part of that in 1994), so anime and manga fans would still have been seen as a pretty niche target demographic.
The only other big license Malibu had at the time was Street Fighter, and while yes, Street Fighter was massively popular in 1993, you have to remember that A. the video game industry was nowhere near the lumbering behemoth with feet of clay it is today so that doesn’t carry quite the weight you might think it would and B. Street Fighter is still a quintessentially Japanese series. So giving Star Trek: Deep Space Nine to Malibu Comics, to sit alongside the video game tie-ins, creator-owned superheroes and friggin’ Project A-ko (sorry, I will never get over how silly amazing that is) is a really unique and brazen lateral move that says something interesting.…