America a Prophecy 4: Rose
Every year I write a new essay about one of the worst comic strips ever published, the September 11, 2011 edition of Barney Google and Snuffy Smith. If you want to catch up, it went “here’s a close analysis of the actual strip” in 2021, “here’s the larger cultural context of decline within the American newspaper comic” the next year and then “here’s an analysis of mawkish sentimentality in public mourning” last year.
This year, we’re taking a deep dive into the creator of this strip. That would be John R. Rose, who’s been writing and drawing Barney Google and Snuffy Smith since 2001, having served as the inking assistant for his predecessor Fred Lasswell for three years prior. His story is not unlike that of any other sixty-one year old white man in a legacy industry like newspaper comics. He grew up in the second smallest city in Virginia, got a BFA from a state school, made a series of social contacts with various cartoonists, and got a job doing cartoons for local papers in Virginia, eventually ascending to the position of art director for the Daily News-Record in Harrisonburg before getting the Barney Google and Snuffy Smith gig.
At no point in this career is there any evidence that Rose’s ascent was predicated on anything like talent or vision. This is plainly clear from Barney Google and Snuffy Smith alone. His predecessor’s final daily strips show a comic full of a sort of vapid yokel humor. His third from last, on May 17, 2001, is a two panel affair that sees Jughaid scolded by his teacher, “what took you so long to git a cup of water?” The second panel offers a landscape shot with Jughaid’s answer, “my furst cup had a frog in it,” emerging from the schoolhouse in the background while a well sits in the foreground. His final strip, meanwhile, is another two panel affair that sees Snuffy Smith beg Silas, the owner of the general store, for something to treat his “elderberry itch.” Silas smiles confidently and says he has just the thing, and the second panel shows him tickling a joyful Snuffy who exclaims, “It’s workin!!” Neither are particularly interesting, although to be fair they’re the work of a dying cartoonist who had been working on the strip for nearly seventy years.
What is striking is that when Rose takes over there is essentially no change in quality. His first one sees Snuffy Smith laid up in bed, the doctor and his wife hovering over him. “If he stays off his feet and gets plenty of rest he’ll be better in no time!!,” promises the doctor. “Then he should be th’ pitcher of health already!!,” complains his wife. In the next one, Snuffy walks past his wife and the neighborhood gossip, both draped over a fence snoring. “Must be a slow news day!!,” chortles Snuffy. It’s not incompetent, in the sense that it is delivering joke-shaped things through visual storytelling, but it has no spark—there’s no point of view or sense of something to say.…