Brave Viking Warriors Slain by the Curse (The Girl Who Died)
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A girl has no spacesuit |
It’s October 17th, 2015. Justin Bieber is still at number one, with The Weeknd and Jamie Lawson newly entering the charts. In news, Home Office figures are released showing that hate crimes in England and Wales have risen by 18% in a year, and the first primary debate for the 2016 Democratic Party nomination is held in Las Vegas, over the course of which Donald Trump gained more Twitter followers from live-tweeting events than any of the actual candidates.
On television, meanwhile, it’s the return of Jamie Mathieson and the debut of Maisie Williams’s Ashildr/Me. Let’s start with the latter, as it’s Series Nine’s big piece of celebrity stunt casting, and one the show seeks greater mileage out of than, say, Keeley Hawes or David Suchet’s appearances. Part of this is that Maisie Williams is coming to Doctor Who from a currently-airing hit show. But Game of Thrones is not the cultural juggernaut in the UK that it is in the US; its all-time high ratings were 3.5m for the Season Seven finale, which is more than a million lower than Doctor Who’s worst-ever episode, and more to the point came two years after this aired; the record at the time was the Season Five debut, at 2.6 million. This is still quite good, especially for a premium channel like Sky Atlantic, but the fact remains that at least in the UK, Maisie Williams is moving up a weight class in appearing on Doctor Who; indeed she pulled four million more viewers for this than she ever had on Sky Atlantic, and it remains the highest rated thing she’s ever appeared on in her native country.
And yet all of the marketing treated this as an absolutely huge thing. Williams’s casting got headlines, she’s prominent in the promotional photos for both this and The Woman Who Lived, and her returns at the end of the season are treated as big, audience-pleasing surprises. This is low-key odd, to be sure, though not hard to explain. What matters, obviously, is that Maisie Williams’s celebrity impact is bolstered by the fact that she’s famous for appearing on a hit sci-fi/fantasy show. This isn’t unheard of in Doctor Who—consider the guest casting of Jacqueline Pearce in The Two Doctors. But the era we’re reaching back to there is significant as well. As with the continuity-packed opening of The Magician’s Apprentice, there’s a clear statement about what sort of show Doctor Who is and who its intended audience is. The show is unapologetically catering to genre fans. This obviously isn’t being done with the gross incompetence of the late-Saward/Nathan-Turner era, nor in a way that’s overtly hostile to other types of viewers, but the core audience here is very clearly geeks. It’s an expansive definition of geeks that’s miles from the sort that use phrases like “ethics in video game journalism,” but it’s geeks all the same.
That said, understanding Williams’s casting entirely through the lens of marketing is a mistake.…